Practice Areas
THEORY OUTLET “COMPARE AT” PRICING
Theory Outlet boasts that its in-store prices are 20% to 70% off the “Original Price.” This is deceptive and misleading, because the products were never sold at the purported “original price.”
The clothing sold at Theory Outlet stores is manufactured for the outlet stores, and was never sold at Theory’s higher-end retail stores. Instead of marking each item with its actual price, or its discounted price, items are tagged with only a “compare at” price, for example, “compare at $345.” But that item was never sold at the “compare at” price. A California statute specifically makes this practice illegal.
If you purchased clothing at a Theory Outlet store in Camarillo, Cabazon, Carlsbad, or Livermore, California, please fill out the form below. You do not need to have kept the receipt or price tag to have a valid claim.
As the California Attorney General warns consumers:
Rarely do today’s outlet stores sell the same brand-name products you see at the retail stores. Price tags also may be misleading. Everything at outlet stores seems to be on sale or clearance—but you may not really be getting a bargain. “Compare at” and other sales prices may be designed to mislead you into believing that you are getting a big markdown when in reality you are not. For example:
- Tags often have “compare at” prices telling customers what the item would cost at “full price.” But the item might have never actually been sold at a retail store or at that higher price, and it might be the price for a higher-quality version of the product.
- Signs saying “25% off,” “50% off,” or even bigger markdowns off of the “ticketed” price are common, but the items may have never actually been sold at the ticketed price. In other words, the ticketed price could be made up, the products are always “on sale,” and the markdowns are fake.
If you purchased clothing at a Theory Outlet store in California, please fill out the form below. You do not need to have kept the receipt or price tag to have a valid claim.
No court has found that Theory, Theory Outlet, or any affiliated company has violated any law.
Theory is a registered trademark of its owner. This page is not affiliated with, endorsed by, or sponsored by Theory or any related company. The mark is used only to identify the products under investigation.